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Cookies Notice

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Last updated: 06 November 2025

Introduction

This Cookies Notice explains how The Society of Motor Manufacturers and Traders Limited (“SMMT”, "we", "us", or "our") uses cookies and similar technologies on our website https://datashop.smmt.co.uk. It outlines what these technologies are, why we use them, and your rights to control their use.

We are committed to protecting your privacy and ensuring transparency in how we collect and use data. This policy complies with the UK GDPR, Privacy and Electronic Communications Regulations (PECR), and the Data (Use and Access) Act 2025 (DUAA).

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember user preferences, and collect analytical data to improve services.

Cookies may be:

  • First-party cookies: set by our website.
  • Third-party cookies: set by external services (e.g., analytics or advertising platforms).

Types of Cookies We Use

Depending on the type of cookie we use, we may not require your consent. Where a cookie we use does not have an exception under law to permit our use, we will always ask for your consent.

We use the following categories:

Strictly Necessary Cookies (Consent Not Required)
These cookies are essential for the operation of our website and services. They include:

  • Session management
  • Fraud prevention
  • Security features
  • Shopping cart functionality

Analytics Cookies (Consent Not Required, Opt-Out Available)
These cookies collect anonymised data on how users interact with our website to improve functionality and user experience. You will be provided with:

  • Clear information about their use
  • An easy way to object to their use

Functionality Cookies (Consent Not Required, Opt-Out Available)
These enhance your experience by remembering your preferences (e.g., language, region).

Marketing/Targeting Cookies (Consent Required)
We use these cookies to deliver personalised ads and track user behaviour across our website. We will ask you for explicit consent through our Cookie Consent Tool before these cookies are set.

Legal Basis for Using Cookies

We rely on:

  • Legitimate interests for our strictly necessary, functional, and analytics, cookies
  • Consent for all other cookies.

Managing Your Cookie Preferences

You can manage your cookie preferences at any time via our Cookie Consent Tool by clicking [“Cookie Settings”] at the bottom of the page, which also provides details on each of the cookies that we use. You can also:

  • Adjust browser settings 1 to block or delete cookies
  • Withdraw your consent at any time via our Cookie Consent Tool

Note: Blocking some cookies may impact website functionality.

1. www.aboutcookies.org is a third party website that contains comprehensive information on how to adjust settings on a wide variety of desktop browsers.

Third-Party Cookies

We may use third-party services such as Google Analytics. These providers may set cookies and collect data independently. Please refer to their privacy policies for more information.

Changes to This Policy

We may update this Cookie Notice to reflect changes in law or our practices. Please check this page regularly for updates.

Contact Us

If you have any questions about our use of cookies or other technologies, please email us at gdpr@smmt.co.uk.

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